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The Body Shop

UX/UI, Wireframes, Prototypes, Visual Design, Product Design

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(Current wireframes and website page of The Body Shop)
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(New wireframes and website designs)
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CHALLENGE:

Improve the UX/UI and visuals for The Body Shop’s website.

PROCESS:

Brainstorming, research, sketches, wireframes, UX/UI, prototypes, visual design, product design, user-centered design, typography.

SOLUTION:

The new direction for The Body Shop’s website evokes feelings of nature, relaxation, and serenity. The cool calm colors with hints of green tones and lush imagery adds a sense of tranquility. The updated website infrastructure achieves a better user experience that has the site’s content more organized and user-friendly. Using a clean and modern approach with the typography and negative space emphasizes a hierarchy structure that also helps for better scannability. Shopping on this new website design is like a refreshing summer breeze.


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nom nom

UX/UI, User Testing, Responsive Web Design, HTML5, CSS3, jQuery Mobile, Visual Design

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(Initial wireframes sketches)
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(Male user persona and user testing)
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(Female user persona and user testing)

CHALLENGE:

Create a food app that helps you decide fast on what and where to eat.

PROCESS:

Brainstorming, research, sketches, wireframes, UX/UI, prototypes, POP (app), visual design, responsive website design, product design, user testing, HTML5, CSS3, jQuery Mobile.

SOLUTION:

nom nom is an mobile application (*work in progress) that quickly helps food lovers find places to fulfill their food cravings. Research, prototyping, user testing, surveys, task flows and more to ensure that the UX/UI, content, etc. are appropriate for the target audience. nom nom’s technology entails a responsive website design is built with HTML5, CSS3, and jQuery Mobile.


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Oblitus

Email Newsletter, Banners, Visual Design

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CHALLENGE:

Design an email newsletter and banners for the video game, Oblitus.

PROCESS:

Email newsletter design, banners, visual design, typography, vectors.

SOLUTION:

Oblitus is a PC action platform game by Connor Ullmann. The concept for the email newsletter design is to take the viewer on a journey in mysterious realms with treacherous caverns and terrains. The banners feature Oblitus ’ gorgeous art styles. Working with this game’s beautiful art was such a pleasure, and playing it was hours of fun.



*Credits: The game artwork, logos, and screenshots are from the game, Oblitus by Connor Ullmann.


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OBP Cinco de Mayo

Email Invitation Design, Typography, Vectors

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CHALLENGE:

Design an email invitation for Off Base’s company party in celebration of Cinco de Mayo.

PROCESS:

Email invitation design, typography, vectors, illustration, internal collateral.

SOLUTION:

The concept for Off Base’s company party for the Cinco de Mayo holiday is to illustrate fun and good times. Desert-toned colors and beautiful typography convey fiesta vibes and a Southwestern style.



*Credits: Vector mask and lemons by Freepik.