Brand Identity, Creative Direction, Print Advertising, Packaging, Digital Collateral
Redesign the classic cosmetics brand, Clinique, and create a campaign to promote the new brand identity.
Brand strategy, logo exploration, brand extension, packaging, print and retail collateral, website design and coding, email newsletter, and Flash banners.
A fresh and modern approach was created for the new branding of Clinique cosmetics. The bright and colorful color scheme, original logo design, typography, and imagery help to convey a sense of youth and style.
Typography, Layout, Crafts
Plan a baby shower, and create the party theme, decorations, and “Thank You” favors.
Typography, layout, vectors, crafts, and party planning.
For baby Leia who was on her way, the party’s theme revolved around baby animals to bring joy and excitement. The light blues, greens, and yellows are gender neutral and not overly feminine, and also match the natural environment of where baby animals live in the wild.
*Credits: Vector animals by ZCOOL
Brand Identity, Creative Direction, Typography, Layout, Print Collateral, Digital Assets Creation
Collaborate with the bride & groom to create a travel themed wedding suite invitations.
Brand identity, logo exploration, brand extension, typography, layout, vectors, print collateral, rubber stamps, digital assets, and prepare print-ready files.
This whimsical travel themed wedding featured the couple’s passion for traveling around the world and involved designing multiple pieces from original logos, rubber stamps, save the dates (passport covers), boarding passes (wedding invitation), mini boarding passes (RSVPs), in-flight menus (reception menu), departure board (reception setting assignment), “Thank You” postcards, and more.
Brand Identity, Creative Direction, Typography, Layout, Print Collateral, Crafts
Organize a bridal shower, and create the decorations and party favors.
Brand identity, logo exploration, typography, layout, print collateral, party planning, crafts, and prepare print-ready files.
Michelle’s bridal shower centered around the theme of love, which the bride celebrated with her loved ones in a lovely afternoon tea party. The bride and groom’s wedding colors of orange and gray carried on to the bridal shower invitations, “Love Quotes” cards, quiz, “Thank You” favors, and more. The graphics illustrated the cheeriness and sophisticated qualities of the bride. Michelle was pleasantly surprised and more than delighted for her event.
Graphic Design, Fashion Editorial Layout, Typography, Illustration, Fashion
Collaborate with the Senior Designer and Creative Director to help create fashion editorial layouts with the various copy and content.
Graphic design, fashion editorial layout, typography, illustrations, and photo editing/touch-ups.
The goals for this issue of the Academy of Art University’s School of Fashion’s One Eighty Magazine was to create a highly visual experience with the content and graphics to elevate the fashion school and help get it noticed. Each section has a unique layout, and remains consistent as part of the same issue with the bold graphical section pages (designed by the Senior Designer), and typography for certain styles. The magazine’s captivating and colorful photography help to engage the reader into wanting more.